Showing posts with label C3 Technologies. Show all posts
Showing posts with label C3 Technologies. Show all posts

Saturday, June 16, 2012

Why Apple Maps Doesn't Matter

It's official: Apple is challenging Google's so far uncontested flagship product Google Maps. The move was foreshadowed long ago by its acquisitions of Poly9, Placebase, and C3 Technologies. Ever since the blogosphere has been growing hot meticulously comparing features of Apple Maps side-by-side with Google Maps and arguing over future development potential. A few of the best 'street view' articles are listed at the bottom.

Source: http://img.gawkerassets.com/img/17pobsq6vo22cjpg/xlarge.jpg
We want to take a step back again and look at the issue from a 'flyover' perspective and answer a big question raised by F. Manjoo from Slate.com: Does Apple Maps matter?
"Is Google worried that Apple’s defection will substantially reduce its user base, and, consequently, the advertising revenue it gains through maps? Does the search company fear that it could lose its place as the online mapping leader, a position that has long been one of its competitive advantages? Is it concerned that Apple might build a better, more useful maps app?" 
  Our answer is: IT doesn't matter! Here is why: